Picked up a new book this weekend. "Creative Advertising" by Mario Pricken. Its the 2008 edition which includes some awesome international ads, including this one by PEPSI (BBDO/Canada) done in 2000. I had a good laugh. The book challenges you to think creatively, by asking a different question in each spread. ...what makes ads memorable? -This book explores a wide variety of fun, stupid and entertaining ads. Check out more international ads here.
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23 June 2008
/Creative Advertising
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