Picked up a new book this weekend. "Creative Advertising" by Mario Pricken. Its the 2008 edition which includes some awesome international ads, including this one by PEPSI (BBDO/Canada) done in 2000. I had a good laugh. The book challenges you to think creatively, by asking a different question in each spread. ...what makes ads memorable? -This book explores a wide variety of fun, stupid and entertaining ads. Check out more international ads here.























